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designed by mom, made for mom
40-year-old fashion designer, Jihane Freret, daughter of a designer, has grown up in the world of fabrics and fashion since she was a child. After Jihane Freret considers the question, “What if it were possible to combine femininity and motherhood?”, she starts JAJA BABY BAG, a Paris brand specializing in modern diaper bags in the image of today’s women.